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It's taken roughly a year and a half for Flipboard to get its web version just right. "We think we've found the right balance between a beautiful layout and keeping a detailed feed." "We wanted to keep things natural on the web and not force things," says Hilhorst. Bigger screens inevitably offer more space, so Flipboard is utilizing endless scrolling to deliver more of what you want to see but also help you personalize your feed.

So what does today's launch bring? Well, if you're an existing Flipboard user, the experience is mostly the same, albeit larger. This allows Flipboard users to subscribe to magazines and "flip" stories from right within the browser, but because the content is manually curated by prominent members of the community, it's limited to specific topics of interest.īy subscribing, you are agreeing to Engadget's Terms and Privacy Policy. "It was never supposed to be an iPad app," says Flipboard's design lead Didier Hilhorst, "but web technologies weren't as advanced back then as they are today."īack in July 2013, Flipboard showed us where it was ultimately headed with the launch of Magazines on the web. When former TellMe CEO Mike McCue and Evan Doll, a former Senior iPhone Engineer at Apple, incorporated Flipboard in 2010, the iPad wasn't even around. It's probably time Flipboard did something about the rise of its competitors, which is why it's finally expanding beyond mobile and launching fully on the web today.įlipboard coming to the desktop isn't a new idea. Startups like Circa and Summly ( before it was acquired by Yahoo) have also made a name for themselves by breaking down news into digestible snippets of information. With its iPad app, Flipboard introduced a new way to digest content, with its slick magazine-style layouts and gestures that helped present articles and media in a more manageable way.įast forward to today Flipboard finds itself trailing social networks like Facebook, which now play a pivotal role in what hundreds of millions of people read every day.

Google Reader was still the go-to RSS client for millions around the world and Twitter was only beginning to assume its role as a primary source of news. When Flipboard launched in 2010, news aggregation was still in its infancy.